For more than a decade, Tesla’s mission to create electric cars that accelerate the transition to sustainable energy has been subsumed by a new mission: to create cars that drive themselves. For much of that time, Tesla has been collecting thousands of dollars from its customers to deliver a level of self-driving capability that it is nowhere close to delivering. In the meantime, a series of investigations have found that Tesla designed Autopilot in ways that make it appear as self-driving as possible, which in turn has directly contributed to multiple deaths.

I have watched as Elon Musk took a hold of the public’s perception of driving automation technology, playing to our unexamined biases about it, manipulating its language to the point of absurdity, and becoming incomprehensibly wealthy by misleading our entire society about it. Not only have individuals surrendered their judgement, and ultimately their lives to Musk’s self-driving fantasia, so has every social institution that should protect the public, and ensure that this critical new technology live up to its life-saving potential. Individually, and collectively, we have let one man pervert our relationship with one of the most important technologies of the 21st Century, leading us into a delusional dead-end of movie lot make-believe.

Some months ago, I decided that I had the responsibility to do something about it. Like so many complex modern problems, Musk’s decade-long domination of the self-driving discourse can’t simply be wrestled away on social media and podcasts, much as I’d like it to. To really understand the shocking scope of Musk’s unprecedented high-tech swindle, you have to explain some of the most complex technology around, you have to marry it with important concepts in behavioral psychology, and you have to put it all in the context of Tesla’s perennial quantum state of precarity and pre-eminence. In short, you have to do the thing that I hoped to not have to do again: write a book.

Today, I’m thrilled to announce that I’ve signed a contract with BenBella Books to write this book, which I have tentatively titled “Elon Take The Wheel.” BenBella took a chance on me when I was an unpublished blogger trying to sell a book that even I admitted was probably years too early to market, and I’m thrilled to once again be working with an outfit that has shown such steadfast faith in me and my work. Huge thanks to Glen Yeffeth at BenBella, and my agent Jane Dystel of Dystel, Goderich & Bourret for making this happen.

Now, with the world far more ready to see Elon Musk for who he really is, I can’t wait to lay bare the forgotten corpses that form the foundation of his personal wealth. The time has come to peel back the linguistic and cognitive barriers that have blocked our view of the most audacious high-tech scandal in modern history, and at long last reveal the monstrous lies that have been hiding in plain sight. The lives lost to this unconscionable gambit, and the very future of our collective relationship with driving automation technology, demand it.

Follow this space for pre-order and other information, as it becomes available.